Malta tourist figures for July have been released, revealing some interesting insight into the Malta travel industry and visitor holiday habits in general. Overall, the Mediterranean paradise has enjoyed an increase in Malta inbound tourists, although there has been a noticeable shift in their countries of origin, purpose and travel itineraries. This article is a brief report on Malta tourist figures and also highlights Malta as a top European holiday destination, which is increasingly being favoured over other southern European destinations as a sun-filled getaway.
Inbound Tourists
Overall, inbound tourists for the month of July totalled 174,715, and substantial increase of 7.2% compared to the same period last year. Furthermore, not only are more tourists coming to Malta but they are also extending their length of stay. Average nights spent rose by 8.2% to 9.7 nights. Although the vast majority of these inbound tourists visited Malta for holiday purposes, a significant increase was noted in Malta tourists visiting for business purposes. Holiday makers accounted for 147,097 inbound Malta tourists.
Departure Countries
Overall, there was a marked increase in Malta tourists arriving from EU member states. Visitors from EU member states increased by 5%, dominating the Malta tourist market and making up 81% of the total market. This is great news for Malta, who may have expected a decline due to the economic slowdown in Europe. However, Malta is not just an increasingly popular destination for geographically close countries; inbound tourists from outside the EU increased by a massive 19% to a total of 32,770, making up 25% of the total market share.
UK Inbound Tourists
Although inbound tourists from other countries have increased, the UK is still the main market for tourism in Malta. Malta tourists from the UK enjoyed 26% of the total market share, followed by Italy at 15%. Italy was the only main market that increased significantly compared to the same period as last year, which advanced to 19%.
Package Vs Non Package
Non package travel increased by 19%, to make up just over half of all Malta tourists, showing that tourists are willing to create their own itineraries. Package deals decreased by 3%. The majority of tourist nights, which totalled 1.7 million, where spent in collective accommodations, although the number of nights spent in private accommodations increased by a substantial 8%.
Expenditure
The Malta tourist industry is an important contributor to the Maltese economy. Prospects look bright as figures show that total expenditure increased to €190.1 million, an increase of 10% compared to last year. Expenditure of package travel received a 6% boost, while non package Malta tourists increased by a massive 24%.
Penny Munroe is an avid writer in travel related news and tips. Articles include reviews on the Bugibba Hotel to reducing your carbon footprint whilst travelling.
